Due to decreases in the costs of storage and compute power, more and more companies are looking to include non-traditional and less structured - yet potentially very valuable - data (or "Big Data" as it's known) with traditional data for analysis.
Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new insights and capitalize on hidden relationships.
Read more here:
http://www.oracle.com/technetwork/topics/bigdata/whatsnew/index.html?origref=http://www.oracle.com/technetwork/database/options/spatial/downloads/partners/spatial-partners-data-087203.html
